Sharing a Passion

We are a team of medical specialists and business leaders who thrive on connecting the worlds leading innovative consumer healthcare products with consumers via large scale retail chains . We strive to provide every day people with easy access to technology-driven, life bettering healthcare solutions. We are led by some of the greatest medical and business minds of Australasia today.

Medical Advisory Board

  • Dr Linda Friedland

    Dr Linda Friedland is a physician with more than 25 years experience in clinical medicine combined with strategy, business development and governance expertise. Linda is based in Australia and consults internationally to healthcare, biotech, corporate and financial institutions. She is a graduate of the Australian Institute of Company Directors. Among her roles Dr Friedland is senior consultant to TargImmune Therapeutics (Switzerland), heads business development for Firebrick Pharma in Australia, Chief Medical officer of The Anti inflammaging company (Switzerland & Dubai) , is Professional Advisor to the Teuza (&Galil ) Venture Capital Fund (Israel) and strategic advisor to and several international healthcare clients. Linda is a bestselling health author of 7 health books and an international speaker. Dr Friedland also is a cofounder and director of FFD Capital LLC, Global Healthcare Consulting and Advisory company headquartered in New York with offices in Australia and Israel. The group works across South & Central America, Europe, UK & Middle East, Africa, Australia and the Asia Pacific with focus is on innovative medical and healthcare technologies and digital healthcare.

  • Prof. Vernon Van Heerden

    MBBCh, MMed, PhD, FFFARCSI, FANZCA, FCICM, FJFICMI

    Professor van Heerden is a Professor of Anesthesiology and the Director of the General Intensive Care Unit at Hadassah Hospital in Jerusalem, Israel. He is also a Clinical Professor in the Department of Medicine and Pharmacology at the University of Western Australia and a Visiting Professor at the European University of Cyprus. He is the author of 130 peer-reviewed scientific papers. He is a the past and founding President of the College of Intensive Care Medicine of Australia and New Zealand and a recipient of the College Medal for his outstanding contribution to intensive care medicine in Australia and NZ. Professor van Heerden serves as a senior medical advisor to several international Medical Device firms.

  • Dr Trenton Barrett

    MBBS, FRACS

    Dr Barrett is a highly experienced and well respected urological surgeon operating in Perth, Western Australia. His special Interests include Erectile dysfuntion, Andrology, Vasectomy reversals, Male iInfertility microsurgery, Surgical management of scrotal pain and Female urology

    .A recipient of the Keith Kirkland travelling fellowship, he completed a fellowship in Adelaide followed by a further subspecialty fellowshipin the UK at Leicester General Hospital. Dr Barrett has undergone specific training in male infertility microsurgery at Cornell in New York City and the PUR Clinic in Clermont, Florida.

Our Team

  • Brad Kitay

    CHIEF EXECUTIVE OFFICER

    Brad is a established leader, customer experience consultant and educator who has developed significant relationships both within Australia and Asia Pacific. As part of the DMK consulting group, he has provided support to FMCG and VMS businesses who are looking to expand their business through domestic and export markets. Brad brings passion, connectivity and marketing experience to help end users achieve their health goals.

  • Jad Reuben

    HEAD OF STRATEGY AND OPERATIONS

    Jad is Executive Director of the Reuben Group which develops and manages commercial assets across a broad spectrum of enterprise around Australia. He serves also as non-Executive Director of Dorado capital, a diverse investment house with a multi-faceted national portfolio. Jad’s commercial experience and networks span China, India, South Korea, Vietnam, Indonesia Pakistan and Thailand. In a volunteer capacity, Jad serves as non-Executive Director of the Maurice Zeffert Aged Care Home. Jad has had extensive experience in the retail, wholesale, manufacturing, investing and property industries and has a broad range of competencies including strategy, management, sales, marketing and operations execution.

  • Shane Crommelin

    CHIEF FINANCIAL OFFICER

    Shane is a sought after and experienced Chartered Accountant who consults on all matters strategy, performance and fiscal forecasting. Shane is Founder of Elevate which was awarded ‘Fastest Growing Firm’ in Western Ausrtalia at the 2018 SMSFA Awards.

Reach out to us.

We’d love to chat about how we can bring your innovative tech-driven, life bettering healthcare products to retailers throughout Australia, New Zealand, Indonesia and South East Asia.